Expanding Global Learning: A Digital Platform for Buckingham International School of Education

Services provided

Consultation, User Journey Mapping, Development, Ongoing Support

Sector

The Challenge

Buckingham International School of Education (BISE) partnered with Blue Level to create a modern, accessible website to support its growing international audience of students and educators. As an organisation offering online teacher-training programmes and education degrees, primarily for Chinese and overseas learners, BISE needed a platform that could communicate clearly across cultures while reflecting the credibility and academic quality of a UK-based institution.

Their previous website was functional but uninspiring — text-heavy, difficult to navigate, and not optimised for multilingual audiences. It lacked a clear explanation of course structures, accreditation pathways, and how international students could apply or study remotely. The challenge was to design a user-centred website that inspired confidence, simplified navigation, and presented BISE as a world-class provider of online education.

Bise Website featured on a smartphone

Our Approach

We began by collaborating closely with BISE’s leadership team to understand their international student journey — from discovery to enrolment. Through workshops, we mapped out how overseas users, particularly those in China, engaged with the brand and identified barriers such as language clarity, device compatibility, and slow page performance across regions.

Our design and development teams then created a clean, multilingual website built around clarity and trust. The visual design conveys professionalism through refined typography and spacious layouts, while photography and iconography add warmth and accessibility. Each programme page was carefully structured to guide users through entry requirements, learning outcomes, and application steps.

On the technical side, we implemented a fully responsive build with multilingual support and optimised load times for international traffic. The content management system allows BISE’s team to update course information easily, manage news, and add translations without technical support. We also applied SEO best practices to improve visibility for global search terms such as online teacher training, UK education degree for international students, and distance learning for educators.

The Results

The new BISE website successfully bridges global audiences through clear design, thoughtful structure, and international accessibility. Prospective students now experience a seamless path from course exploration to enquiry, with simplified calls-to-action and translation-ready content. The improved visual presentation has enhanced BISE’s professional image, helping them stand out in a crowded online-learning landscape.

Internally, staff can now maintain and update the site efficiently, adding new programmes and managing enquiries through a unified system. The website’s responsive framework ensures a consistent experience across devices, which is vital for mobile-first users in overseas markets.

Bise Website Mockup

Long-Term Impact

Since launch, BISE has seen stronger engagement from international audiences, with an increase in website traffic and course enquiries from both China and other regions. The new platform has become a cornerstone of their digital recruitment and marketing strategy, enabling the organisation to expand its global reach and communicate its values of accessibility, innovation, and academic excellence.

This project demonstrates Blue Level’s ability to deliver multilingual education platforms that combine design quality, cultural sensitivity, and technical performance. By creating a robust, user-friendly digital foundation, we helped BISE connect educators and learners worldwide through a single, elegant online experience.

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