A Modern Digital Experience for Dumpton School

The Challenge

Dumpton School, an independent day school in Wimborne, Dorset, approached Blue Level to redesign their website as part of a wider effort to strengthen their digital presence and attract new families. Catering for boys and girls aged 2 to 13, Dumpton needed a website that reflected its warm, inclusive ethos while clearly communicating key information to parents, pupils, and prospective families.

The existing website had become dated in both design and functionality. Navigation was cluttered, pages were slow to load, and content was difficult to update internally. The site also lacked strong visual storytelling — something crucial for conveying the energy and individuality of Dumpton’s community. The challenge was to create a modern, user-friendly, and visually engaging website that captured the school’s character while delivering a seamless experience for all audiences.

Our Approach

Our process began with a content and UX audit, examining how parents and prospective families used the old site. We mapped key user journeys — from discovering the school for the first time to booking a visit or accessing term dates — and worked closely with Dumpton’s team to define new priorities for structure, tone, and messaging.

From there, we developed a clean and modern design that balances professionalism with warmth. The layout makes use of large, expressive photography to showcase school life, supported by concise copy and intuitive navigation. We implemented clear content hierarchies, ensuring essential information such as admissions, pastoral care, and academic life are easily accessible across all devices.

Built on a flexible content management system, the new website allows staff to edit and publish pages effortlessly, ensuring content remains current and consistent. We also optimised the site for performance, accessibility, and SEO