Luxury Cake Company Website with a Bespoke Digital Touch

The Challenge

Little Venice Cake Company, an internationally recognised luxury cake brand founded by Mich Turner MBE, approached Blue Level to design and build a website that reflected the elegance and craftsmanship of their creations. Their previous website no longer conveyed the brand’s stature or global reach, nor did it effectively showcase the artistry behind their cakes, masterclasses, and collaborations.

As a business positioned at the intersection of culinary excellence and high-end design, the challenge was to create a digital experience that felt as refined as their products — visually striking, intuitive to navigate, and capable of handling both storytelling and e-commerce. The site needed to speak to premium clients, partners, and retailers, while maintaining a sense of warmth and personality true to the brand’s heritage.

Our Approach

We began with a deep dive into the brand identity and customer journey. Working closely with Mich Turner and her team, we explored how customers engage with the brand online — from those seeking inspiration for bespoke commissions to international audiences interested in retail products and collaborations. This research shaped our approach to design, ensuring the website conveyed luxury, craftsmanship, and authenticity at every touchpoint.

Visually, we built the experience around high-quality photography, refined typography, and elegant spacing, allowing each cake to become a visual focal point. Every design decision — from colour palette to animation timing — was crafted to evoke the poise and polish of a luxury brand. Functionally, the website was developed with a bespoke CMS and flexible content structure, enabling the team to update collections, feature press coverage, and manage content with ease.