Designing a Digital Presence for The Great Outdoor Gym Company

Services provided

Website Design & Development, Hosting, Content Direction, CMS Training

Sector

SME

The Challenge

The Great Outdoor Gym Company (TGO) approached Blue Level with the goal of transforming their online presence to better reflect their status as a UK leader in sustainable outdoor fitness equipment.

Their previous website struggled to communicate the breadth of TGO’s offering, from green-energy gyms to community activation programmes and their smart-tech “TGO Activate” app. The site lacked a clear user journey, and prospective clients — such as local councils, developers, and universities — found it difficult to locate relevant information or submit sales enquiries.

TGOGC website featured on a smartphone

Our Approach

We began by carrying out a digital strategy and UX audit, mapping how different audiences — from council decision-makers to local community organisers — interact with TGO’s brand online.
Through workshops with TGO’s leadership and marketing teams, we defined the core objectives: drive enquiries, promote sustainability credentials, and highlight UK manufacturing and social impact.

From there, our design and development teams collaborated to create a responsive, high-performance website built around clear content hierarchies and data-driven insights.

We focused on the following key principles:

  • Storytelling through design — using large imagery, video, and iconography to communicate TGO’s sustainability mission
  • SEO-optimised content structure to improve discoverability
  • Streamlined enquiry funnels and calls-to-action tailored for B2B audiences
  • Scalable CMS architecture, enabling the TGO team to easily update projects, case studies, and product ranges
  • Integration with Google Analytics 4 and Hotjar to monitor engagement and refine content strategy post-launch

View TGOGC Website

The Results

The finished website has transformed TGO’s online identity into a vibrant, professional, and search-optimised digital hub. It now serves as the central touchpoint for all marketing, sales, and community engagement activities, reflecting the company’s ethos of sustainability, innovation and inclusivity. Since launch, TGO has seen a marked increase in traffic, user engagement and enquiry conversions, alongside stronger visibility in search results for keywords such as outdoor gym equipment, green fitness technology, and sustainable exercise solutions.

Beyond aesthetics, the site has given TGO a more coherent and scalable digital foundation. Their marketing team can now publish new content with ease, while prospective clients enjoy a streamlined experience that clearly communicates the brand’s expertise and social impact. In short, the website has become both a storytelling platform and a business tool, supporting TGO’s growth ambitions and partnership opportunities across the UK and beyond.

TGOGC Website Mockup

Long-Term Impact

Since the relaunch, TGO’s digital presence has continued to evolve. The website now supports ongoing campaigns around community activation, green energy generation, and the TGO Activate app, all under one unified brand message. It has also strengthened the company’s credibility when engaging with councils, health organisations and educational institutions, positioning them as the go-to partner for sustainable outdoor fitness infrastructure.

As analytics data continues to guide refinements in layout and content, TGO’s investment in their digital ecosystem has proven its long-term value. The project stands as a strong example of how Blue Level’s combination of strategic UX thinking, content design, and sustainable web development can elevate a brand’s story while delivering measurable business impact.

Ready to Start Your Next Web Design or Intranet Project?

Start Your Project