Why AI is Changing How We Build Websites
For years, websites have been designed with human users in mind. We’ve focused on design, layout, and the customer journey. But things are shifting.
Artificial intelligence is starting to take on the jobs people used to do themselves. AI tools can now browse websites, compare prices, fill in forms, and summarise content. In many cases, people no longer visit the site themselves. They simply ask their AI to do it for them.
This shift is already happening. It will only speed up from here.
What Is Agentic AI?
Agentic AI is the term used to describe intelligent systems that take actions for you. Think of it like a personal assistant that works online. You give it a task, and it goes off to complete it.
This kind of AI doesn't need to see a website's design. It doesn't care about layout, style, or branding. It only needs clear, reliable information and the tools to access it quickly.
What AI Needs From Your Website
To prepare for this change, websites must be built in a way that AI can easily understand and use. That means focusing less on appearance and more on structure and accessibility.
AI tools work best when:
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Content is properly structured using HTML tags
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Pages have clear headings and meaningful labels
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Important data is marked up using a schema or structured data
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The site loads quickly and avoids clutter or hidden content
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Links, forms and buttons behave in predictable, standard ways
If your site doesn’t follow these principles, then there’s a good chance AI tools will ignore it or struggle to use it properly.
Why Visual Design Is Becoming Less Important
We’re not saying visual design doesn’t matter. People will still visit websites. Good design still builds trust and creates a better experience.
But as more interactions happen between machines and websites, the visual layer becomes less central to success. The information behind the scenes is what matters most.
In short, a site that looks good but is hard to understand won't perform well in an AI-driven world.
How This Affects SEO and User Experience
Many of the steps needed to support AI are already best practice for search engines and accessibility. That means a machine-readable site not only works better for AI, but also improves rankings and helps users with disabilities.
Clear headings, fast loading, logical structure and up-to-date content all contribute to stronger SEO and a better overall experience.
This is a win-win for both human users and intelligent agents.
What You Can Do Next
If you’re planning a new website, or thinking about updating your current one, now is the time to think ahead.
Ask yourself:
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Can AI understand and use the content on my site?
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Is my data easy to extract and trust?
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Is my site cluttered or over-designed?
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Am I relying too heavily on visuals and not enough on structure?
At Blue Level, we’re already helping clients prepare for the next era of web use. We build sites that work beautifully for people, but are also ready for the AI systems that are becoming more common every day.
Let’s Talk
The web is evolving fast. AI is not a passing trend, and it’s already changing how websites are used.
If you want to be ready, we’d love to hear from you. We’ll help you stay ahead by building something that works for both humans and machines.
Get in touch to have a friendly chat