A lot of people still treat SEO and accessibility like a final polish. Something to tick off a list once a site's live. The truth is, they're more like your boiler service. Ignore them for too long and things stop working properly.
Most businesses we speak to have decent intentions. They want their site to rank well. They'd like it to be usable for everyone. But when it comes to action, it's usually the loudest priority that gets the budget. SEO and accessibility only start getting real attention when traffic drops or someone complains they can't use the site.
The thing is, fixing SEO and accessibility issues reactively tends to cost more. And it's usually messier. You end up patching problems that could've been avoided with a bit of regular checking.
It's not a one-off job
Search engines change how they rank pages. WCAG guidelines get updated. Your own content changes. That's normal, but every change can knock something out of place. That's why we recommend a proper audit at least once a year. For bigger sites, every 6 months isn't excessive.
Accessibility statements also need reviewing regularly. It's easy to forget them, but they're public documents. If they’re out of date or vague, it reflects badly, especially if you're in a public or regulated sector.
Why it matters
Poor SEO means people can't find your site. Poor accessibility means they do find it, but can't use it. In both cases, you lose visitors before they've even had a chance to engage.
And let's not sugar-coat it, accessibility isn’t just about being nice. There's legal weight to it. The Equality Act applies to websites, and we've seen organisations caught out by not taking it seriously.
How we can help
We offer SEO and accessibility audits that go well beyond a quick scan and a few coloured traffic lights. We do proper, human-led reviews. Then we give you fixes that fit your site, not just a list of what's “wrong”.
Some clients use our audits once a year like a digital MOT. Others build them into their support plan so they don't fall behind. Either way, it helps you keep your site visible, compliant and usable.
If your last audit was a while ago (or you've never had one), now's probably the time. Pop us a message and we'll take a look. No hard sell, just an honest view of how your site’s doing, and what might be worth fixing.
You wouldn't skip your car's MOT. Don't skip this either.
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