With the recent advancements in AI technologies we’re all finding our way around and navigating this new digital landscape and how it could help our business websites or personal projects.
The challenge is knowing where to start. AI might seem complex, but there are plenty of simple, practical ways it can make your website smarter and more efficient.
Here are three smart ways you can start using AI on your website today.
1. Adapt Your Tone of Voice with AI
Most AI text tools such as ChatGPT or Gemini excel at taking existing copy and reshaping it to match a specific tone or writing style. Example tones include professional, friendly, comedic, or authoritative and informative.
The possibilities are almost endless, and often the best results come not from asking AI to create something from scratch, but from feeding it your own content and refining it iteratively together.
Imagine you run an eco-friendly skincare e-commerce brand called GreenGlow.
Your homepage introduction might originally read
“Welcome to GreenGlow, where nature meets science. Our skincare range uses sustainably sourced ingredients to deliver visible results that make you feel confident every day.”
AI tools like ChatGPT can help you instantly rework that same message into different tones depending on your audience or platform.
How to Prompt for It
Here’s an example of how you might ask an AI tool to generate these variations:
“Rewrite the following paragraph for an eco-friendly skincare brand in three different tones:
- Professional
- Authoritative and informative
- Friendly and conversational
Paragraph: ‘Welcome to GreenGlow, where nature meets science. Our skincare range uses sustainably sourced ingredients to deliver visible results that make you feel confident every day.’”
Professional Tone
“At GreenGlow, we combine natural ingredients with cutting-edge formulation to provide high-performance skincare that supports both your skin and the planet.”
Authoritative & Informative Tone
“GreenGlow’s formulas are developed by dermatologists and powered by sustainably sourced botanicals. Each product is rigorously tested to ensure proven, visible results without compromising the environment.”
Friendly & Approachable Tone
“Hey there, skincare lover! At GreenGlow, we’re all about helping you feel great in your own skin — with products that are kind to you and the planet.”
Key Takeaway
By experimenting with different prompts like this, businesses can discover which tone connects best with their audience, whether that’s reassuring professionalism, expertise, or approachability.
2. How AI Can Simplify Alt Text Creation
We’ve all been there — trying to come up with effective alternative text for every image on a website. Alt text is essential for accessibility, SEO, and user experience, yet writing unique, meaningful descriptions can quickly become a tedious task.
This is where AI tools like ChatGPT can help. By analysing the content of an image and its surrounding context, AI can suggest descriptive, relevant alt text that saves time while still meeting accessibility standards.
Next Steps
Enter the prompt below
“Generate concise, SEO-friendly alt text for these website images. Make sure each description focuses on what’s happening visually, not just the objects.”
Then click the plus icon on the bottom left of the text input field and click “add photos & files” This is where you’ll click the images you’d like ChatGPT to provide you alt text for.
Image #1
ChatGPT Output
Alt text: “Close-up of a red vintage telephone with coiled cord on a light background.”
Image #2
ChatGPT Output
Alt text: “Person typing on a white keyboard beside a yellow watch and smartphone on a clean desk.”
Why its useful
This shows that AI can handle the tedious but important parts of accessibility, while humans still check for nuance and tone.
3. Streamline Customer Support with an AI Chatbot
There are many benefits to letting AI handle common customer queries — from providing faster answers to reducing the workload on your team. Sometimes users can’t immediately find what they’re looking for, and having a chatbot available as a fallback option can be the difference between a visitor staying engaged or leaving your site altogether.
There are several routes you can take when implementing an AI chatbot. Some businesses opt for self-hosted, custom-built solutions, while others prefer managed platforms such as Chatbase that make setup and integration much simpler, this is what we’ll showcase today.
Chatbase allows you to configure sources like website URLs, documents and PDFs to essentially train your AI Chatbot and enable it to become an expert on your website's content and help users.
Types of data that would be beneficial to feed into the chatbot for training:
- Frequently Asked Questions (FAQs): such as opening times, contact details, services offered, or how to make an inquiry.
- Website page content: Your homepage, about page, or service pages, so the chatbot can respond accurately using your business’s own wording and tone.
- Support documents or guides: For example, downloadable PDFs, policies, or help articles that explain how to use your product or service.
- Previous customer interactions: Anonymised snippets from email enquiries or contact form submissions to help the chatbot recognise common questions and phrasing patterns.
Once your chatbot has been trained on your content, it’s simply a case of embedding the widget on your website — and you’re ready to go.
AI is becoming an incredibly useful tool for website owners — not to replace human creativity, but to enhance it. Whether you’re improving your content, streamlining customer support, or simply saving time, there’s real value in exploring what’s possible.
If you’d like advice on how to integrate AI into your own website, we’d love to chat.
Get in touch with us